SAN FRANCISCO – Nov. 1, 2016 – Technological advances have made real estate agents especially important to millennials, according to a study by Coldwell Banker, “Wealth, real estate and the high-net-worth investor.”
The study found that over 70 percent of respondents believe agents are more important than ever, with nearly two-thirds saying they would never buy or sell a home without an agent’s help. More than half of those polled said agents are more important to the home-selection process than friends, family or digital resources.
The main reason millennials value Realtors? They recognized their own lack of experience in the sometimes complicated homebuying process.
However, technology remains important to young adults. A Realtor’s role has diminished in some areas thanks to online tools, such as mortgage calculators; easy access to taxes and other government-related information; and general background info on cities and neighborhoods.
Moreover, technology has changed the process by making it easier to respond quickly to contacts, which is a must for millennials. This demographic also takes into consideration an agent’s reputation on social networks
As a result, a Realtor’s role may not have diminished, but the study suggests that successful agents must adapt to the changing demands and expectations of today’s younger buyers.
Source: Tech.Co (10/27/16) Costa, Diogo
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