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This is a short & sweet infograph explaining some of the many things that professional Realtors do for buyers and seller. There are approximately 180 different items that we do in each transaction, depending on the situation. Below is from Keeping Current Matters.

5 Reasons to Love Using A RE Pro [INFOGRAPHIC] | Keeping Current Matters


  • Hiring a real estate professional to guide you through the process of buying a home or selling your house can be one of the best decisions you make!
  • They are there for you to help with paperwork, understanding the process, negotiations, and helping you with pricing (both when making an offer or setting the right price for your home).
  • One of the top reasons to hire a real estate professional is their understanding of your local market and how the conditions in your neighborhood will impact your experience.




Homeownership: “The Reports of My Death Have Been Greatly Exaggerated”

The famous quote by Mark Twain in the title of this article can be used to describe homeownership in America today. Last week, the Census revealed that the percentage of homeowners in the country increased for the first time in thirteen years

Homeownership: "The Reports of My Death Have Been Greatly Exaggerated" | Keeping Current Matters

story in the Wall Street Journal gave these new homeownership numbers some context:

“The annual increase marks a crucial turning point because it comes after the federal government reined in bubble-era policies that encouraged banks to ease lending standards to boost homeownership. This time, what’s driving the market is a shift in favor of owning rather than renting.

‘This is market, market and market…There’s no government incentive program in sight that is having this effect,’ said Susan Wachter, a professor of real estate and finance at the Wharton School at the University of Pennsylvania, ‘This is back to basics.’”

In a separate report comparing the rental population in America to the homeowner population, RentCaféalso concluded that the gap is now shrinking.

“Undoubtedly, the recession had a great impact on homeownership…However, it looks like it takes more to discourage Americans from buying a house than that.

As the years go by, it seems more and more certain that the fact that renting has seen a sudden gain in popularity is more a reaction to the economic crisis than a paradigm shift in the Americans’ attitude toward housing.”

America’s belief in homeownership was also evidenced in a recent survey by Pew Research. They asked consumers “How important is homeownership to achieving the American Dream?”

The results:

  • 43% said homeownership was essential to the American Dream
  • 48% said homeownership was important to the American Dream
  • Only 9% said it was not important

Bottom Line

Homeownership has been, is and will always be a crucial element of the American Dream.

*Pictured Above – Mark Twain’s home in Hartford, Connecticut.
from Keeping Current Matters

Urban Institute recently released a report entitled, “Barriers to Accessing Homeownership,” which revealed that eighty percent of consumers either are unaware of how much lenders require for a down payment or believe all lenders require a down payment above 5 percent.”

Myth #1: “I Need a 20% Down Payment”

Buyers often overestimate the down payment funds needed to qualify for a home loan. According to the same report:

Consumers are often unaware of the option to take out low-down-payment mortgages. Only 19% of consumers believe lenders would make loans with a down payment of 5% or less… While 15% believe lenders require a 20% down payment, and 30% believe lenders expect a 20% down payment.”

These numbers do not differ much between non-owners and homeowners; 39% of non-owners believe they need more than 20% for a down payment and 30% of homeowners believe they need more than 20% for a down payment.

While many believe that they need at least 20% down to buy their dream home, they do not realize that programs are available that allow them to put down as little as 3%. Many renters may actually be able to enter the housing market sooner than they ever imagined with programs that have emerged allowing less cash out of pocket.

Myth #2: “I Need a 780 FICO® Score or Higher to Buy”

Similar to the down payment, many either don’t know or are misinformed about what FICO® score is necessary to qualify.

Many Americans believe a ‘good’ credit score is 780 or higher.

To help debunk this myth, let’s take a look at Ellie Mae’s latest Origination Insight Report, which focuses on recently closed (approved) loans.

2 Major Myths Holding Back Home Buyers | Keeping Current Matters

As you can see in the chart above, 53.5% of approved mortgages had a credit score of 600-749.

Bottom Line

Whether buying your first home or moving up to your dream home, knowing your options will make the mortgage process easier. Your dream home may already be within your reach.

This a great checklist to read & keep if you plan to move from one country to another. Take a deep breath, tackle one thing at a time and remind yourself that you can do it!


Preparing everything to move to another country involves much more than simply packing. If you do not plan in advance, you may have many difficulties when you arrive (or even be refused to enter the country).





PROFarm_3Qstats_postcard 2017 WEB (1)


PROFARM Neighborhood Advocates
Q3 2017 Stats (Nov. 2017)

Florida Realtors® recently released the 2017 quarter 3 real estate market statistics for the state. I wanted to be sure you had an overview of how our area is performing.

The Single Family Home and Townhome/Condo real estate markets in Pinellas County continue to thrive in the third quarter of 2017. Median Sale Price continued to rise in both segments. Closed Sales were down for Single Family for the first time in months. It’s highly possible that the hurricanes in September are the cause for this.

Median Sale Price for the third quarter was up for both Single Family and Townhome/Condo in Pinellas County. Median Days to Contract was down year-over-year for Q3 in both segments, meaning that properties are going to contract faster now than this time last year.

As your local REALTOR® and Neighborhood Advocate, I am your resource for data that affects our communities and your property value. Homeownership affordability and accessibility is a cornerstone of the REALTOR® advocacy efforts at every level – local, state and national.

Here are some highlights from the Florida Realtors® Quarter 3 2017 Statistics Release for Pinellas County for the Single Family Homes & Townhome/Condo Market Segments:


Closed Sales: Down for Pinellas County Single Family Homes and just slightly up for Townhome/Condo for Quarter 3 2017 from Quarter 3 2016. This statistic is a good indicator of the overall health of the market, and successful closed sales mean a win-win for both buyers and sellers.

  • Single Family Homes: 3,340 Closed Sales in Q3 2017 vs. 3,694 Closed Sales in Q3 2016, a 9.6% decrease
  • Townhome/Condo: 2,138 Closed Sales in Q3 2017 vs. 2,131 Closed Sales in Q3 2016, a 0.3% increase


Median Sale Price: Up for Pinellas County in both Single Family Homes and Townhome/Condo for Quarter 3 2017 from Quarter 3 2016. The median is the midpoint; half the homes sold for more, half the homes sold for less.

  • Single Family Homes: $240,000 Median Sale Price in Q3 2017 vs. $220,000 Median Sale Price in Q3 2016, a 9.1% increase
  • Townhome/Condo: $152,750 Median Sale Price in Q3 2017 vs. $132,500 Median Sale Price in Q3 2016, an 15.3% increase


Inventory (Active Listings): Down for Pinellas County in both Single Family Homes and Townhome/Condo for Quarter 3 2017 from Quarter 3 2016. When inventory is low, there are fewer houses on the market and buyers are often competing for homes or have a tougher time finding a home that suits their exact needs. Flexibility, planning and preparation are key to being able to make an offer on a home when you do find what you’re looking for.

  • Single Family Homes: 3,027 Active Listings in Q3 2017 vs. 3,275 Active Listings in Q3 2016, a 7.6% decrease
  • Townhome/Condo: 2,097 Active Listings in Q3 2017 vs. 2,410 Active Listings in Q3 2016, a 13% decrease


Median Days to Contract: Down for Pinellas County for Single Family and Townhome/Condo for Quarter 3 2017 from Quarter 3 2016. The midpoint of the number of days it took for a property to receive a sales contract during that time. The faster a home goes to contract, the less time it is on the market for sale. This statistic is another good indicator for sellers and a tool for buyers to understand how to reach their goals in a hot market.

  • Single Family Homes: 22 Median Days to Contract in Q3 2017 vs. 27 Median Days to Contract in Q3 2016, an 18.5% decrease
  • Townhome/Condo: 34 Median Days to Contract in Q3 2017 vs. 41 Median Days to Contract in Q3 2016, a 17.1% decrease


If you would like to discuss the market statistics further, or would like me to keep you informed, I would welcome the opportunity to provide monthly stats for you. Please don’t hesitate to email me at or call me at 727-804-6566 if I can be of service. Thank you so much!
© 2017 Pinellas Realtor Organization

This is a great little chart to help both when buying or selling a Smart Home to ensure that everyone reaps the benefits. Sometimes information regarding the manuals or which items you have in the home can be lost in the complicated process of purchasing or selling a home. Easy to print or save to your computer. Thank you Florida Realtors for putting this together. Very much appreciated!


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Erroneous assumptions about the business can cause a ton of confusion for the public about how the real estate process works.

The real estate process makes everyone an armchair expert by default. The buyer, the seller, their friends, co-workers and neighbors all know how real estate works.

After all, the last time they bought or sold a home was 10 years ago, and in their view, not much has changed. Misbeliefs and bad information are a dangerous combination.

People don’t know what they don’t know, and what they do know is enough to create false perceptions of a profession that is often surrounded by damaging assumptions. Here are 15 real estate myths — busted!

1. Real estate agents are paid a salary

Despite what many think, the public is horribly confused about how agents make a living.

There must be a salary floating in the background that supports agents — after all, how is it that they can appear so well-groomed, professional and polished while hosting lavish broker events, open houses or other marketing activities, showing customers around town all day and buying them lunch?

Attention perpetual house shoppers and sellers just testing the market: the agent’s time and expenses are 100 percent on them.

Are you a rich broker, or a poor broker?
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There is no base salary or reimbursement for the time and money they’ve expended no matter the outcome, whether it’s 500-plus messages or hours of research, advice, problem-solving, trouble-shooting, giving insight over the phone or making countless trips to show property.

How would you feel if your employer decided, as part of its cost cutting, to not give you a paycheck for your all of your work and effort, especially on a big project that involved a tremendous amount of time and effort on nights, holidays and weekends?

2. The agent keeps all the commission

First, the public needs to understand that commission is legally paid to the agent’s employing brokerage company, which in turns pays the agent.

Depending on what side the agent is representing (buyer or seller), their brokerage will earn the listing or selling side commission unless the agent happens to be handling both sides of the transaction.

It is a rare occurrence, but it does happen, and doing so is never a walk in the park.

No matter what the commission is, the amount paid to the agent is not the entire commission — the brokerage takes its portion (to be able to run the company to support its agents and keep the lights on), and then the agent gets his or her split.

The split varies based on the company, business model and the agent’s level of production.

There are usually additional fees that come off the top of the gross amount of commission being paid to the brokerage.

By the time all is sliced and diced, the resulting amount to the agent may surprise you. Then that agent has to remember to withhold money for taxes and social security. They make a living just like everyone else; the difference is the check doesn’t come every two weeks.

3. The typical commission is 6 percent, right?

Speaking of which, I recently had someone ask me this exact question.

The buyer wanted to purchase one of my listings and assumed that I would be receiving the “standard 6 percent,” to which I explained that all commissions are negotiable and vary according to a variety of factors with type of property, price and such in my market.

Every market is different.

4. An agent’s gas, mileage and other transportation expenses are reimbursed 

If only real estate brokerages had a “transportation fund” to reimburse agents for these things.

The 25 trips to show a buyer homes every time a new one hit the market — only for the buyer to wait and see if something better comes along.

The three days spent driving all over town with a relocating buyer who decides not end up moving to that city.

The umpteen trips to a listing, prepping for showings, and continually checking on the vacant property; or meeting vendors contractors, photographers, etc. — none of it is paid for by anyone but the agent.

Driving into new construction neighborhoods that are rife with tire-puncturing nails — the gas, tolls, vehicle wear-and-tear and maintenance — it all adds up, and it’s all on the agent.

5. Marketing expenses aren’t the agent’s responsibility

Speaking of things the public thinks a brokerage pays for on behalf of an agent — don’t forget the marketing expenses!

Think about the several thousand dollars for video production, 3-D tours, digital marketing campaigns, specialty websites, broker open house events, the local symphony quartet playing on a red carpet greeting prospective buyers — not to mention the design and printing of brochures and the like.

Yep, this marketing is brought to you by — your neighborhood friendly real estate agent (sorry no corporate sponsor was available), who didn’t ask the seller to contribute one dime, even after agreeing to discount commission to make the seller happy.

And when the seller doesn’t follow the agent’s advice, won’t work with an offer that was received because it was “too low” and ultimately decides to pull the house off the market?

Oh well.

6. A home passes or fails inspection

An inspection is meant to assess the condition of a home. An inspector doesn’t “pass” or “fail” a home.

He or she will provide a report explaining all issues along with a summary of the age of key systems such as plumbing, electric, HVAC and the roof along with an estimate of economic life remaining on those systems.

7. Inspectors have to find something, don’t they?

Speaking of inspections, no one likes the idea of someone crawling around their home for a few hours with a camera and notepad making note of every crack, crevice and things that may not function to a certain standard.

Here’s the deal: inspectors are hired by the buyer to do an independent and objective evaluation of a property. The reality is they are going to find things — no property is perfect, even with brand new construction homes.

There is no secret conspiring happening behind the scenes. If the sellers are concerned about what might be found, the best way to level the playing field is to obtain their own pre-listing inspection before putting the home on the market.

8. Weekends bring out the most serious buyers

Contrary to popular belief, weekends don’t usually bring out the most serious and ready-to-buy buyers. Open houses and other open-to-the-community events tend to bring voyeurs, nosy neighbors and curiosity seekers interested in looking at decorating ideas and how other people live.

Just watch Zillow’s latest web series “Open House Obsessed” that follows people who have made a hobby out of going to open houses.

The most serious showings tend to happen during the week. In many markets, it is usually too late to wait until the weekend to look at any properties of interest.

9. Zillow says, therefore it is

When was the last time Zillow physically walked through a property, pulled relevant comparables, did specific adjustments and established an on-point range of value?

Zillow’s Zestimate gives a consumer a general idea of the value of a home — the company calls it a “starting point” — but by no means is it an exact valuation tool. Zillow can’t discern the difference between why homes on one street or in a particular area may be different value-wise versus those just two streets over.

It can’t tell the consumer why the last three sales sold for the prices they did and why a particular school is driving people to a specific neighborhood. Even Zillow’s CEO, Spencer Rascoff, sold his home for 40 percent less than the Zestimate showed in 2016!

10. It is better to price a home on the high side as the seller can always come down

This is one of the most common fallacies in real estate. Sellers want to protect their asking price so they think overpricing it is an effective defense mechanism against selling too low.

Newsflash: overpricing your home often leads to the home sitting and not receiving much interest. If a home is priced competitively from the beginning, the chances of attracting optimal traffic from the beginning greatly increases.

As a follow-up to this myth, sellers often say “well, a buyer can always make an offer,” but the problem is that when you’ve overpriced it, buyers may not look at the home in the first place, let alone put an offer in. You have to entice with the price.

11. When making an offer on a home, you need to start with a low offer

Just as sellers make a classic mistake of overpricing, buyers often make the mistake of wanting to start with a really low offer.

Although there is nothing wrong with negotiating, if the home is priced within range, an unrealistically low offer is only going to alienate the seller, and you won’t be taken seriously.

Don’t be surprised if you receive a very slight counter or no counter offer at all.

12. The longer a home is on the market, the more negotiable the deal

Not necessarily, and in fact, it may mean just the opposite. A home that lags on the market is likely sitting due to its asking price as well as its lot, layout, location or condition of the home.

An awkward layout or inferior location can also play a role. The seller may be unrealistic about their asking price or want the market to pay more than it is willing to bear.

13. Multiple price reductions mean the seller is desperate to sell

If a home has had multiple price reductions, that must mean the seller desperately needs to sell.

Price reductions are made to bring the property in line with current comparables, price it to be competitive or underprice it to help generate more traffic and interest.

Often when a seller has done several price reductions it means they are through with negotiation.

14. Multiple offers give the sellers an advantage

If a seller receives more than one offer and elects to simultaneously counteroffer all buyers, that increases their leverage and the likelihood of selling for top dollar.

Maybe but maybe not.

It can be easy to see dollar signs when there is more than one offer in hand from multiple buyers. Keep in mind that every buyer has a limit, and no one likes to be played.

Not every home is a must-have in every market, and there will always be another property that becomes available.

As a seller, if you play this card wrong, you could end up having the entire situation backfire and be forced to watch all the buyers walk away.

15. All agents are the same

Although the general process of buying or selling and the ensuing chain of events are similar, no two agents are the same, nor is their approach to real estate. The public often lumps all agents into the same bunch and considers them a commodity without really taking the time to study the differences in their approach, presentation and achievements.

As in every profession or organization, there are those who are committed to excellence, devote endless amounts of time and energy into working with buyers and sellers and are highly adept problem solvers. Others simply march to lower standards and do the bare minimum to get by.

Just as some attorneys and physicians are better than others, so are real estate agents. Some are more resourceful, responsive and creative.

Although a few photos and minimal listing description may be adequate in the eyes of one agent, another agent can’t imagine presenting a listing that wasn’t properly prepped for sale with staging, video, 3-D and a slick marketing campaign with professionally designed and produced collateral for digital and print.

In real estate, an agent can never assume, and the same goes for the public.

Cara Ameer is a broker associate and Realtor with Coldwell Banker Vanguard Realty in Ponte Vedra Beach, Florida. You can follow her on Facebook or Twitter.

Email Cara Ameer.

WASHINGTON – Aug. 1, 2017 – Fannie Mae, the large quasi-government agency that sets the guidelines for lenders selling their home loans on the secondary mortgage market, is adopting some new procedures that should make it easier for many borrowers with student debt, and those who cosigned for them, qualify for a home loan. Large student debt is one of the barriers for many young people trying to qualify for a mortgage.

Beginning immediately, Fannie Mae is expanding cash-out refinances that let borrowers use the lower interest rate equity in their home to pay off higher interest rate student debt. The refi program should help not just students who borrowed money for themselves, but also parents who cosigned for them. (Private student loans made by banks and other lenders typically require cosigners.)

While the cash-out refi program will enable many borrowers to trade low interest mortgage debt for higher interest student loans, the program does carry some risk. Student loans are unsecured while mortgages are secured by the home. If the borrower runs into financial difficulty, the home could be at risk.

Also, federal student loans come with protections like flexible repayment options and payment deferment if the borrower runs into financial trouble. Those protections end if the debt is refinanced into a mortgage. Private student loans, however, do not usually have those protections.

Another change allows borrowers applying for a mortgage to exclude debt being paid by others, such as credit cards and student loans being paid by parents or employers, from their application. That change will help give these borrowers a better debt-to-income ratio, some important criteria in a mortgage application, improving their chances of qualifying for a mortgage.

A third change will help borrowers with student loans on a flexible payment plan, which tie monthly payments to income. Previously, Fannie Mae required lenders to use higher monthly loan payments rather than borrowers’ lower flexible payments in determining debt-to-income. Now, lenders can use the lower payments which should help more borrowers qualify for a mortgage.

Many millions of student borrowers are on flexible payment plans. Hopefully, all of these changes will make it easier for young people to get into the housing market.

Copyright © 2017 The Enterprise, Linda Goodspeed. Goodspeed is a long-time real estate writer and author of In and Out of Darkness.

July There's no place like home


                                                              Capture                                                           PROFARM Neighborhood Advocates
                                                           No Place Like Home (July 20, 2017)

Wherever you are in your real estate journey – dreaming, planning, remodeling, looking – a REALTOR® can help you along the way.

There’s no place like home… until a better house hits the market! You thought you were settled, until a “For Sale” sign showed up in front of that house you’ve been eyeing for years. Even when you are settled, there are always shifting priorities and scenarios that may prompt you to consider moving.

The kids are gone and you want to downsize, or maybe a parent is moving in with you. Perhaps you’ve just gotten married or are having a baby and need more room. Housing and family needs combined account for 72.7% of the reasons people move, according to the 2015-2016 U.S. Census Bureau.

Or you’ve got outdated appliances and have new kitchen envy. Many of the homes in Pinellas County are older housing stock, and need not only cosmetic, but in many cases safety or efficiency upgrades.

The next generation of home buyers are looking for updated interiors, well-equipped kitchens and outdoor living rooms.

According to the National Association of REALTORS®, for-sale-by-owner homes stay on the market longer and sell for $39,000 less than those sold with the help of a real estate professional.

Finding the right agent matters! An experienced agent, who knows the market and has a network of potential buyers, can help sell a home 32% faster than an inexperienced agent (study by Dr. Bennie D. Waller, Longwood University).

Whatever your life stage or wherever you are in your real estate journey, you have a partner in me to help guide and support you.

I’m ready when you are! Contact me to set up a personalized plan for your real estate goals. Thank you, Annalisa Weller

© 2017 Pinellas Realtor® Organization



Pinellas Realtor Organization

 PROFARM Neighborhood Advocates
Sticky Notes – Hire a REALTOR® (May 2017)


When you’re ready to buy or sell a home, write yourself just one note: Call a Realtor® Today!

You may be ready to sell your home, or you may have already picked out a few homes online you think are perfect for you. But do you know how many steps and tasks are involved in the buying and selling process?

If you are thinking about buying or selling on your own, you’ll need to be prepared to undertake the following:

  • Figure out your budget and how much you can afford
  • Check your credit report
  • Save for a down payment
  • List current home on the market
  • Market current home on for sale
  • Clean and repair home for showings
  • Consider offers
  • Negotiate the contract
  • Find an attorney to review the contract
  • Hire an attorney or title company to complete the closing
  • Research types of mortgages
  • Find a mortgage lender
  • Get pre-approved for a mortgage
  • Decide where you want to live
  • Decide what you want in a home
  • Check local school system report cards
  • Check local property taxes
  • Go to open houses
  • Research local amenities
  • Figure out how much you can offer
  • Submit an offer
  • Complete mortgage application
  • Order inspections
  • Obtain certificate of occupancy
  • Negotiate any repairs
  • Have the property surveyed
  • Review H.O.A. documents
  • Order title search
  • Obtain title insurance
  • Secure homeowners insurance
  • Secure flood insurance
  • Calculate closing costs and how much you need to bring to the table
  • Conduct final walk through

Here’s a list of 184 Tasks REALTORS® do for you (via the Ohio Association of REALTORS®):

Feel overwhelming? It is! That’s why it’s important to hire a REALTOR® who can help you through every step of the process. The home buying journey is usually wrapped up in many emotions, so don’t put added pressure on yourself by trying to do it all!

Watch the “Sticky Notes” video here (via Florida Realtors®)

When you’re ready to sell your current home, or to find the home of your dreams, ask agents you meet if they’re a REALTOR®. A REALTOR® is different from a regular agent in two ways:

First, REALTORS® are members of the 100+ year old National Association of REALTORS® (NAR), with more than 1.1 million members around the world.

Second, only a REALTOR® subscribes to the strict NAR Code of Ethics. Also more than 100 years old, REALTOR® members have pledged to abide by this code of conduct and take biannual Code of Ethics training.

Home transitions can be overwhelming. But know if you call a REALTOR®, he or she will be your guide and trusted advisor through your journey to the perfect home.

Please don’t hesitate to email at or call at 727-804-6566, if I can be of service. Thank you so much!
© 2017 Pinellas Realtor® Organization

Annalisa Weller, Realtor®, Certified International Property Specialist

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  • RPAC Supported Candidates Win Local Elections March 19, 2018
    On March 13 citizens in 13 Pinellas County cities went to the polls to elect their leaders. PRO actively supported five candidates that were looking out for the best interest of private property rights, economic development, the real estate industry, and your business. All the candidates were vetted by an all REALTOR® volunteer committee and […]
  • Are You Using the “Wire Fraud Prevention Notice” Form? February 26, 2018
    Make Sure You’re Using the “Wire Fraud Prevention Notice” Form   If you have not already been using the “Wire Fraud Prevention Notice” form, we’ve got a real life story to motivate you. The form is (WFPN-1) provided by Florida Realtors in Form Simplicity or in the MLS in Transaction Desk. This will assist you […]
  • PRO Supports Damon Lister for Safety Harbor City Commission February 19, 2018
    On Saturday, February 17th, grassroots volunteers canvassed Safety Harbor in support of Damon Lister, candidate for Safety Harbor City Commission. Lister is a REALTOR with Park Property Group and is endorsed by the Pinellas REALTOR Organization and supported by PRO’s REALTOR Political Action Committee. PRO’s Public Policy Committee identifies and evaluates p […]
  • ‘Welcome’ to all our new members who joined us in January February 16, 2018
    The Pinellas REALTOR® Organization would like to welcome all of our new REALTORS® who joined us in January! We are happy to have you as a part of our organization and wish you much success in your careers. All County Advanced Prop Mgmt Carolyn R. Peterson Aware Realty Inc. Herbert Vargas Azimuth Realty Group LLC […]
  • Four Changes to Forms Effective Feb 20 February 16, 2018
    ORLANDO, Fla. – Feb. 14, 2018 – The following form changes were approved at Florida Realtors Mid-Winter meetings in January, and they’re scheduled to be released on Feb. 20, 2018, in Form Simplicity and via Florida Realtors other licensed vendors. For more information about Florida Realtors forms, visit “Tools and Support” on the website. Breakdown of the [… […]

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